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Tailored messages, prizes and technology seen as key to pro-environmental behavior

By Mark Golden

Some people save energy because they care about the environment. Others just want the PopChips.

And that’s okay, according to Marcia McNutt, editor-in-chief of the journal Science. At Stanford University’s annual Connecting the Dots conference, McNutt told participants that to promote good environmental behavior they must tailor their messages for different types of audiences.

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