Greenify
The average American household spends over $4,000 annually on utility bills. That represents approximately 5% of their income devoted to powering their homes. The situation is expected to worsen as electricity prices rise at twice the rate of inflation. Unsurprisingly, 88% of Americans express a genuine desire to reduce their energy consumption at home. Homeowners often feel overwhelmed by the abundance of options available, unsure about the potential benefits, and lack knowledge about their utility equipment. Seeking advice often leads to enduring sales pitches, making the process even more challenging.
Greenify helps homeowners comprehend their home's energy usage and offers them personalized recommendations to reduce their utility bills. Greenify’s suggestions take into account the unique home, zip code, appliances, eligibility for tax credits and financing, as well as the home owners personal financial situations. By empowering homeowners to make informed decisions, Greenify corrects for information asymmetries in a remarkably complicated market.
Team Members
Eric MacBlane (MBA, GSB), Guillaume Noziere (MS, MS&E), Prof. Garth Saloner (GSB)