HighTide Intelligence

Details

Position: Digital Marketing Intern
Location: Remote
Innovation Area: Energy, Food, Water, Human Health and Environment Nexus
Position Type: TomKat Center-supported
Compensation: $8,500
Internship Term: 8 weeks

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HighTide Intelligence is a flood risk data and technology company founded by geophysicists  and engineers from Stanford University. Driven by its mission to accelerate flood adaptation,  HighTide develops innovative tools that empower communities to thrive despite rising flood risks. As a Certified B-Corp, HighTide demonstrates its commitment to balancing profit and  purpose through data-driven technology and a collaborative approach to flood risk  management.  

HighTide’s flagship platform, Arkly.com, provides free, intuitive flood risk data and solutions  for homeowners, while its award-winning methodologies, like the Stanford Urban Risk  Framework (SURF), power scalable, state-of-the-art analysis for governments and  communities. Join us in creating a future where everyone is equipped to manage and adapt  to flooding challenges.

Responsibilities

  1. Update buyer personas for Arkly, our public-facing product.
  2. Update the keyword database for Arkly.
  3. Update competitor and market research.
  4. Revamp the Facebook social media strategy to improve efficiency and increase brand  awareness.
  5. Produce two original blog posts.
  6. Secure at least one positive mention of Arkly in a major reputable news outlet.
  7. Perform other responsibilities as assigned within the role.

Who should apply

A high-initiative student eager to learn marketing tools and contribute to strategic planning within the flood industry. You are a strategic thinker dedicated to accelerating flood adaptation who shares our values of reliability in adversity, unselfish play, clear focus, fearlessness, and finding purpose and joy.

Required expertise

A student with research and communication skills who knows how to pitch stories and uses GenAI tools adequately. We need someone with the critical thinking skills to identify what isn't currently working and the ability to work in a team to address issues.

Preferred skills/Majors

Students that major in any of these:

  1. Management Science & Engineering (MS&E)
  2. Communication (Digital Media Studies path)
  3. Creative writing
  4. Symbolic Systems
  5. Science, Technology, and Society (STS), business/technology–focused tracks 6. Environmental systems engineering
  6. Sustainability